5 Benefits of Financial Analytics

The evolution of technology and emergence of artificial intelligence has made the lives of small business owners easy. Making informed decisions is imperative to any business in order to drive revenue and improve growth. Small businesses often struggle with disorganized data and complex financial transactions.  With the use of proper cloud computing tools like Zoho Analytics, Quickbooks and Xero, businesses are able to analyze their financial data more accurately. These tools are specialized to minimize human error and streamline the financial transactions of a firm.


Here are five benefits of financial analytics for your business:


1. Informed Decision Making

Financial analytics tools generate data-driven insights and help businesses make informed decisions. With accurate and real-time data at your fingertips, you can make smart and informed decisions for your business. Making the right decision is important for a business to generate revenue at the end of the day. The highly intelligent infrastructure of financial tools helps your business manage, collaborate, consolidate and visualize data at one place. Financial analytics aims to render business owners with the ability to make business decisions with less financial loss.


2. Generating Sales Estimates

The financial story of your business is the result of how accurate is your sales prediction. By analysing the past and current sales performances, you can derive insightful prediction of your future sales. Financial tools provide you with the best visualization components like charts and widgets created from your abundant data piled up from past years. It also gives you a comprehensive dashboard to track and analyze your sales figures at one place. This dashboard can be accessed by any employee from any location without having to be dependent on a physical infrastructure system. It reduces costs and saves time too.


3. Staying Competitive

The technological revolution is impacting every business and motivating them to perform best in the market. Adapting the cloud based tools of finance helps a business to improve efficiency and optimize costs. Financial analytics tools have flexibility of various operations and can be easily integrated with your own applications. This way you can reduce hardware and maintenance costs. It helps you keep track of your business operations from any location and ensures smooth completion of important tasks at hand.



4. Optimized Cash Flow

Use of up-to-date financial analytics tools helps you keep track of your cash flow. You can identify unpaid accounts and determine your upcoming bill cycles using these tools. There are various tracking and reporting systems available in analytics tools to keep a close eye on the movement of money in and out of your business.


5. Better Security

Financial analytics tools are encrypted software that come with defence mechanisms when it comes to cyberattacks.  They have state-of-the-art security systems that secure you data in their servers with multiple layers of protection. Some analytics tools also allow you to deploy multi-factor authentication for user logins.


It is a matter of fact that the financial aspect of your business is critical to achieve your short-term as well as your long-term goals. As a business owner, you need to ensure the stability of your business finances by choosing the right financial analytics tool.