The StoryTelling BeanCounter believes there’s a story behind the financial numbers of a business. So we provide cloud technology tools and solutions to help extract and relate the financial story behind the numbers. We aim to make it easy for business owners to understand, appreciate and interpret these numbers to make proactive, informed decisions. Numbers, no matter how compelling, won’t speak for themselves. They need to be explained in light of a company’s visions and goals.
And that’s where we come in. We help you compile your financial information with narrative reporting and financial storytelling. We take the time to explain to you what the numbers really mean. As a service provider focusing on practice and financial management solutions for small and medium businesses, we help customers select, integrate and use online technology solutions to improve business efficiency and achieve business goals and objectives. We combine online business technology tools to help increase productivity and improve profitability, and ultimately unfold the business success story.
We believe there’s a compelling, informative story behind the numbers and that this story needs to be told. And it’s worth telling to the small business owner who needs to have timely financial information to make proactive decisions. Making informed business decisions is key to success.
According to Stewart Marshall, “Financial Storytelling helps you to discover and communicate the underlying business narrative. It is a very human answer to the question: What is going on?”
Why the Business Story? Well, to answer the question, I would like to explore with you the value of the the story in a business setting. To do so, I will make references to Dan Pink’s book, “A Whole New Mind”.
Here he quotes what Don Norman says, “Stories have the felicitous capacity of capturing exactly those elements that formal decisions methods leave out. Logic tries to generalize, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture the emotions…Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”
Steve Denning, a KM organizational storytelling expert states, “Storytelling doesn’t replace analytical thinking – it supplants it by enabling us to imagine new perspectives and new worlds… Abstract analysis is easier to understand when seen through the lens of a well-chosen story.”
And as Richard Olivier so eloquently puts it, “Logical and analytical abilities no longer guarantee success. Successful businesspeople must be able to combine the science of accounting and finance with the art of the Story.”
Hence the reason why fact (in this case, numbers) combined with story is such a potent combination. With accounting technology tools, the production of numbers (facts) is so readily available and instantly accessible, it becomes less valuable without interpretation (story). So what begins to matter more is the ability to place the numbers in context and to deliver them with emotional business intelligence impact.
So let us tell your story!
Btw – here’s a tidbit about me.